Reasons why Facebook is great for small business
With an audience of 1.23 billion monthly active users, Facebook give you the opportunity to reach a broad range of potential customers, why wouldn’t you be using Facebook for your small business!
In recent times Facebook stated that they had surpassed over 350 million members.
Therefore if Facebook was a country it would be the 3rd largest country in the world (social media examiner, 2010).
‘Average Facebook User Spends 55 Minutes Per Day on Facebook’
(social media examiner, 2010)
1. Build loyalty and deepen relationships
Facebook is a custom-made platform, therefore people share things they like, value and find meaning in such as: interests, activities and hobbies. Having a business Facebook page lets you interact with your customers and prospects customers by sharing news, photos and videos.
When someone decides to visit you on Facebook and “like” your page or comment on a post, they are showing that they want a relationship with your company. In this relationship though there is the 80 / 20 rule. Which means 80% is engaging with your valued audience, sharing posts they value and find meaning i. Then 20% posting your products, services, discounts etc.
2. Generate awareness and increase word of mouth
While we are helping your business make new relationships and developing existing relationships on Facebook. Your business is also automatically creating awareness for your business free of charge! How you ask? Well every user’s action is logged on Facebook which means your business posts have the opportunity of being published to the news feed for the world to see.
3. Increase traffic and sales
Facebook allows people to share products and services they like and have purchased (such as yours) with all their Facebook friends. This is a strong driver of traffic to your Facebook page.
4. Gather valuable marketing information
Facebook lets you learn how customers interact with your page and posts thanks to Facebook Insights.
This handy free analytics package, built into the Facebook admin interface, allows you to dig deeper into your Facebook fan base, like a demographic breakdown of the types of people who like your business and what they are specially interested in.
You can also gather the results of survey questions, photo and video posts, and other data to understand more about the content your Facebook followers enjoy so you can create more of what works.
5. Develop new products and ideas
Since your customers can be your greatest advocates, why not use them to generate new ideas? Almost everyone has an opinion they would like to share with companies they do business with (whether you want to hear it or not).
Facebook is perfect for this, you can ask questions, post photos and solicit feedback, or do a quick survey. Not only will you add some great new ideas, you also get another opportunity to show your customers that you value what they have to say and have their best interests in mind.