Reasons Your Brand Needs To Be On Instagram
Instagram has morphed from a trendy teen hangout to a serious social networking site with great promise for businesses. Instagram offers a unique opportunity to businesses looking to reach their target market with engaging visual content (Demers, 2015).
1. It’s not just the “trendy” thing to do
While there always seems to be some trendy new platform on the horizon that everyone is talking about, Instagram is not that. Having reached 150 million active users faster than any other social media platform (except Google+), it’s easy to see that this site is a force to be reckoned with (Herman, 2016).
- With 65% of the world’s top 100 brands using Instagram, it’s not just where the “kids” are hanging out. With the growth that Instagram has experienced since it was launched in 2010, it is quickly establishing itself as one of the “big” social media sites (Herman, 2016).
2. Visual marketing
One of the big terms for 2014 is visual marketing. Most of the big social media sites have made changes to increase the presence of visual content as well as improving the ease of accessing this content. And as visual content becomes more and more important, Instagram will be a means to create high quality, original content. Instagram enables you to produce photos and videos which can be shared to other social media sites as well as being embedded into your website or blog (Herman, 2016).
3. Enhance your branding
One of the reasons that I love Instagram is the ability to edit images to convey emotions or connotations beyond the original image. The filters that Instagram provides can allow you to really enhance your images to coincide with your branding. For example, if your business has a vintage focus, you can use certain filters to add antique effects or vignettes to highlight the subject. Likewise, if you are a more modern focused business, you can choose filters which highlight bright colours and enhance modern lines (Herman, 2016).
Photos also disclose a whole new perspective of your business. Whether it’s behind-the-scenes images or before-and-after images, sharing these images can really enhance your branding. Develop a strong brand appeal on Instagram to show your audience who you really are (Herman, 2016).
4. Show your personality
Every business has a story and a personality. Whether you are a solopreneur or a business with multiple employees, there is a story and a personality. Use Instagram to really show this off. Do you have an office mascot? Do you celebrate milestones or birthdays? Do you decorate for holidays and seasons? Do you have competitions between departments? Whatever it is you do at work, chances are your audience wants to see it. Take advantage of photos and videos to really showcase your personality (Herman, 2016).
5. It’s not just for product based businesses
Many people assume that a photo based platform like Instagram is only for businesses that have products to sell. But this is really not the case! In fact, I am a service based business and I use Instagram all the time to grow my business. Obviously, product based companies have more “product” which can be photographed and shared on Instagram. But service based companies have a lot to offer too. It just takes a little more creativity (Herman, 2016).
Share images of projects you’re working on, client locations, cities you visit, your office, your staff, or any other aspect of your business. In all reality, everything you do everyday could be documented through photos. You just have to find creative ways to showcase it. You can also use short videos to answer questions or make announcements (Herman, 2016).