Why Your Business Needs To Be On Pinterest
1. Pinterest is a sizable platform to reach desired audiences:
With more than 100 million Pinners, Pinterest can help you reach in-demand audiences, according to Analogy:
- 67% of Pinners are under the age of 40 (that is a 27% jump from last year)
- 54% of women aged 34-55 are on Pinterest (35% of them have a household income over $100k)
- Men are joining Pinterest in higher numbers too; male monthly users have grown 120% this year (Dunbar, 2015).
2. Investing in Pinterest pays off long-term:
– Because Pins last forever, your quality content has a longer shelf life
– Feeds drive other digital channels, which means recency reigns supreme
– Since discovery and search powers Pinterest, content has evergreen value (Dunbar, 2015).
3. Pinners are open to your marketing:
When asked who they would rather follow—their favourite brand or celebrity:
– 83% of people said they would prefer to follow their favourite brand.
This preference was true in a lot of retail categories, too:
– 73% of people said they would rather follow their favourite brand of beauty products than their favourite makeup artist.
– 67% said they would prefer to follow their favourite brand of baby products than their favourite baby expert.
– 70% said they would rather follow their favourite brand of hair care products than their favourite stylist (Dunbar, 2015).
4. Pinterest influences purchase:
– Pinners are engaged, loyal advocates and that advocacy isn’t just limited to browsing, in fact a large majority of Pinners use Pinterest to decide what to buy (Dunbar, 2015).
– According to research released by Millward Brown, a whopping 87% of Pinners have purchased a product because of Pinterest.
– They also found that 93% of Pinners have used Pinterest to plan a future purchase.
5. Pinterest can help your brand fit into someone’s life:
– 66% of Pinners say they use the service to save and collect things that inspire them. When you add a mix of aspirational and actionable Pins, you’re giving people creative ideas that help them plan for what’s next (Dunbar, 2015).